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Redland Bayside News > Community > Museum preparing to rebrand, diversify
Community

Museum preparing to rebrand, diversify

Linda Muller
Linda Muller
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3 Min Read
SHARING THE VISION: Volunteers Jeff Zayer, John Heselwood and Kevin Lucas.
SHARING THE VISION: Volunteers Jeff Zayer, John Heselwood and Kevin Lucas.
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THE Redlands Coast Museum is gearing up for a major transformation as it prepares to implement a new Strategic Plan by 2031.

Originally established 55 years ago by Norm Dean and the Rotary Club, the museum’s rebranding aims to create a more modern, interactive and inclusive experience for both locals and tourists.

Museum President Doug Alexander emphasised that the evolving needs of the community, especially as the population of the Redlands has grown and diversified, have prompted this ambitious shift.

“The demographic of the Redlands has changed substantially,” Mr Alexander said.

“We want the museum to reflect this and connect the residents to the area in a meaningful way.”

Redland’s population has swelled to 170,000, with only 50,000 to 60,000 residents having roots in the region.

The museum’s vision is to offer an experience that resonates with people from all walks of life, including various religious and cultural backgrounds.

“It’s about bringing vibrancy and integration to the museum,” Mr Alexander added.

“We want it to appeal to all nationalities and religious groups, taking a broader approach to tell the area’s rich and diverse stories.”

Key elements of the museum’s future include interactive exhibits focused on Moreton Bay, First Nations history, and the convict era.

A convict-themed exhibit will debut in November, coinciding with Theatre Redlands’ Australia Day play, which will draw on local convict stories.

Additionally, plans for a water-based display of Moreton Bay are in the works.

Another major change will be the introduction of a food servery offering coffee and cake, with plans for a marquee that can host weddings and birthday parties.

“The museum shouldn’t just be a showcase for history,” Mr Alexander said.

“It should be a community hub. We want to focus on the visitors and ensure they have an unforgettable experience.”

The museum is already a vibrant community centre, with 170 volunteers working on 40 projects.

Associated groups include Theatre Redlands, the Bayside District Amateur Radio Society, and the Redland Modern Railway Club.

In addition to these collaborations, the museum regularly hosts family-friendly events such as school holiday activities, Show and Tell nights, and special events like Night at the Museum on May 17 and Twilight at the Museum on May 24.

As part of its rebranding, the museum aims to encourage residents to engage with the museum and recognise the valuable cultural asset in their own backyard.

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