NETWORK 10 has closed out 2025 as Australia’s youngest free-to-air network, celebrating a year of rapid digital growth, rising audiences and strong performance across entertainment, comedy, news and live sport.
Across broadcast and digital platforms, 10 reached 24.7 million Australians, delivering its biggest streaming year on record with viewing up 31 per cent year-on-year and monthly streaming reach climbing to 2.7 million.
The network again dominated younger demographics, securing more of the top entertainment titles in both 25-54 and 16-39 audiences.
Nickelodeon strengthened this position further, ending the year as Australia’s No.1 children’s commercial multi-channel, growing 9 per cent year-on-year.
Much of 10’s momentum was driven by the blockbuster return of Big Brother, which became 10’s biggest reality series since 2023 and its most-streamed program in history.
The series reached 5.5 million viewers nationally, averaged 881,000 viewers per episode and saw a 207 per cent surge in streaming minutes compared with 2023, totalling an unprecedented 449 million minutes.
Its premiere drew 1.12 million viewers – the network’s biggest total national audience of the year.
Paramount Australia VP Content Tamara Simoneau said the network’s slate showed unprecedented strength.
“Big Brother broke records, delivering 10’s biggest ever streaming audiences and reconnecting with hard-to-reach younger viewers,” she said.
“Our iconic franchises also delivered major gains – I’m A Celebrity… Get Me Out Of Here! launched with 1.1 million viewers, its biggest live launch since 2022; MasterChef Australia: Back To Win reached 10.9 million viewers; and Survivor: Australia V The World achieved its largest streaming audience ever, with 225,000 streaming viewers.”
Comedy also remained a pillar of 10’s audience strategy.
Have You Been Paying Attention? retained its title as TV’s No.1 8.30pm show, reaching 9.3 million viewers for the year and averaging 972,000 per episode.
Sport delivered some of 2025’s most significant milestones.
The 2025 Formula 1 Louis Vuitton Australian Grand Prix reached 3.7 million viewers across the event and delivered the biggest race audience since 2016. Football viewing also soared, with the CommBank Matildas reaching 2.73 million viewers in 2025 and achieving their highest-ever streaming audiences.
