BRISBANE Bullets CEO Malcolm Watts says basketball is experiencing unprecedented growth, fuelled by its accessibility and strong grassroots foundations.
“It’s a sport for everyone – all backgrounds, all genders – and that’s one of the reasons we’re seeing so many young people picking up a ball,” he said.
From local clubs to school programs, basketball is building clear pathways from junior competition right through to the NBL and the national teams.
During a visit to the Redlands, Mr Watts said these development opportunities were critical to keeping young players engaged and helping them see a future in the sport.
“It’s about making sure talent doesn’t fall through the cracks because of lack of opportunity or access,” he said.
But he warns the game’s rapid rise is creating serious infrastructure challenges.
“We’re already about 200 courts short across Brisbane and South East Queensland, and that gap will only get bigger as more people get involved,” Mr Watts said.
Clubs across the region are struggling to meet demand, with long waiting lists for juniors and limited court time for training.
To tackle this, the Bullets are partnering with local councils, state sporting bodies, and corporate sponsors to expand facilities and programs.
Mr Watts emphasises that growth isn’t just about building more courts – it’s about creating sustainable, high-quality opportunities for players and families alike.
“We need to make basketball accessible and affordable, so families aren’t priced out of participating,” he said.
Mr Watts also highlights the role the Bullets play in South East Queensland’s sporting community.
“We want the Bullets to be more than just a professional team – we want to be a hub for basketball in the region, inspiring young players, connecting local clubs, and showing people what the sport can offer,” he said.
Over the past four years, the club’s participation numbers have seen strong growth, reflecting the surging interest in basketball across the state.
With Brisbane 2032 on the horizon, Mr Watts believes the sport is perfectly placed to capitalise on the spotlight.
“The Olympics will inspire a new generation, but we need the facilities and programs in place now so we can harness that enthusiasm,” he said.
He says the excitement around the Bullets’ games – combining high-level basketball with a live-event atmosphere – is helping attract families and young fans, building a loyal supporter base that will sustain the sport for years to come.
