THE Queensland Tourism Industry Council (QTIC) says it is making it easier for tourism businesses to embrace digital technology with the Tourism Business Digital Adaption Program.
This initiative provides up to $2500 in rebates for approved digital products, along with free expert guidance and resources to help businesses grow in an increasingly digital world.
For many tourism operators, keeping up with technology can be challenging, whether it’s upgrading booking systems, improving online marketing, or streamlining customer experiences.
This program is designed to remove some of those barriers by offering financial support and expert advice, ensuring businesses can adopt the right digital tools to stay competitive and attract more visitors.
The program connects businesses with a range of approved digital providers, allowing them to choose services that best fit their needs.
Additionally, participants gain access to online training sessions, free trials of digital products, and one-on-one guidance from industry experts.
Whether a business is looking to enhance its website, improve social media engagement, or implement more efficient management systems, this initiative offers practical solutions to make digital adaptation both achievable and affordable.
Applying is simple.
Businesses can submit an application and once approved, receive a confirmation letter.
They can then purchase their chosen digital product or service and claim the rebate.


